In the best possible world, all political ads would be like this:
Candidate 1: Hi. I'm Billy Keikeya and I'm the Democratic nominee for senate in North Carolina. I supported the Affordable Care Act because I'm concerned about the rising healthcare costs in this country and I wanted to make sure that every American has insurance. Once they do, it will lower the burden on our emergency rooms, lowering costs across the board.
Candidate 2: Hi. I'm Mallory Quinn and I'm the Republican nominee for senate in North Carolina. I did not support the Affordable Care Act. While I'm also concerned about rising healthcare costs, I prefer other solutions to the problem such as tort reform and making the same insurance policy available across state lines. I believe that these and other changes will achieve the same positive effects as The Affordable Care Act without increasing bureaucracy and without forcing people to buy a product that they may not want or need.
Candiate 1: On November 6th, it's your duty as a citizen of North Carolina to decide who you agree with on this issue and place your vote accordingly.
Candiate 2: To find out more about our positions and voting records on this and other issues, visit KeikeyaVsQuinn2012.com.
Candiate 1: I'm Billy Keikeya.
Candiate 2: And I'm Mallory Quinn.
Both: And we approve this ad.
If only.
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